Social Media Brand Identity : Twitter and Beyond

Having a consistent Brand Identity across Media Platforms is critical to success.

During yesterday’s AMA Cracking the Code : Advanced Social Media Strategies, many excellent points were made about branding and social media.  My favorites were “likes & check-ins are a form of social currency” Brian Solis and to use Engagement vs. Shouting — keep the same voice as in other media channels.

But what is this voice?  It is your fundamental, Branded, customer engagement strategy.  You can find more about this here.

Video on how Tweetpages makes a Brand ID This post is to introduce my friends from the AMA to Tweetpages if they have not already come across them!    I love the folks at Tweetpages.com – Matt is awesome to work with and he knows his stuff!  In answer to a few questions about the new Twitter I posted my Video into the chat session.  Feel free to watch it here to get ideas on how to configure yourself.

If you are serious about a Social Media Strategy then you must be serious about Twitter.  Twitter is your Corporate Bumper Sticker, among other things.  Get your USP Message right for Twitter and it can peculate through everything else!   Twitter is MicroBlogging.  It is more difficult to do for many people.  It forces you to condense into 140 characters.  But it is fun.  Some of us torment the 140 trying to make perfect #Haiku (140 all used).    I dashed this off yesterday:  Tweeting is blogging / But blogging is not Tweeting / hard to condense thought – an extemporaneous #Haiku for my chat friends at #AMAVESM

Branding goes beyond the scope of this post.  Your Brand is a visceral Identity for yourself or your company.  It is expressed in Colors, Logo, Graphics, Tag-lines, and implemented in Marketing Strategies, Public Relations, and customer interactions.  Your brand needs to resonate across everything you do from website design to answering the phone.  However, the first impressions are nanosecond glimpses of you and your colors…  Spend a couple of bucks and get a good quality design for your Twitter, Facebook, YouTube and other Social Media platforms.  Work with Matt, I like him!   You can tell from the above video that he knows his stuff.  Good luck and I hope to see you on Twitter — I may just pass your old style page up — so click through to TweetPages.com it today!!!    (Tell him I sent you for a discount)