What is an SEO Mindset?

The SEO Mindset is not about Techniques!

The SEO Mindset starts with understanding your USP! It then comprehends who you want to target for your product or message. Then on to where to find them. And lastly focuses on how to be found and techniques.

Video of SEOCMO Presents 69 Seconds on the SEO Mindset

Start by focusing on your USP or UVP!

• What are your products?

• What values drive you?

• Do you understand what (if anything) differentiates you from your Competition?

• Can you clearly communicate this inside and outside your organization?

• Is it clear, concise, and compelling?

Understand “Who” you Want to see you / find you

• What specific types of customers do you want to reach?

• What are their needs?

• Where are they (physically)?

• What are the rest of their demographics?

• Are there generational or cultural differences?

Understand Where to find your target audience.

• Where is not just physical locality

• Where brings in a complex mesh of Socio-physical-virtual places to try and find your customers

• Understanding this may mean you have to look in different places than you used to look (you aren’t still using a paper phone book as a primary lead generation are you?)

Understand how to be found on the Internet.

• You need everything preceding first!

• What you want to be found for and by whom is critical to success!

• This will lead into Keyword Research & Competitive Research (another topic in this series)

Most of the rest is SEO technique.

• Your Marketing & Customer Service can be made “findable” for relavance.

• You are building relevance consistently, over time.

• Do yourself a favor, work with someone you like and who knows their stuff!