#BWENY @MarkWSchaefer Return on Influence

By on June 8, 2012 in Art of Marketing, Networking Tips

Mark Schaefer presented on Influence at Blogworld Expo NY

Mark is a smart thoughtful guy who’s also fun! We originally met IRL in Toronto at Social Media Masters in Toronto October 2011 and hit it off immediately. Could not wait for his new book Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing which is a must read. What follows is a Storify of the Tweet stream from his session and some “Tout” videos with a couple more to come at the end.

#BWENY @MarkWSchaefer on Influence

Tweet recap of Blogworld Expo NY Influence session by Mark Schaefer with Photos and Videos (look for Tout links and click through).

Storified by Josepf J Haslam · Fri, Jun 08 2012 07:35:23

#BWENY @markwschaefer now presenting! Return on Influence: Personal Power on the WebJosepf J Haslam
@Josepf @markwschaefer I would listen to him over and over again. He’s such an awesome speaker! Jealous #BWENY :)Anne Reuss
Happy Birthday @markwschaefer !! #bweny #usguys #bizforum http://instagr.am/p/Lk-7fvxyNb/Mila Araujo
Josepf:Woot! RT @azeckman: Happy #Birthday @markwschaefer ! #BWENY Very interesting !Pascal de Aguiar
Happy Birthday @markwschaefer ! #BWENYAshley Zeckman
Have a Happy, Mark! RT @Milaspage: Happy Birthday @markwschaefer !! #bweny #usguys #bizforum http://vsb.li/L422NWre:DESIGN
Happy Birthday Mark! RT @Josepf: Woot! RT @azeckman: Happy #Birthday @markwschaefer ! #BWENYMerlin U Ward
In the @markwschaefer #BWENY session, ROI of influence. I like that he’s here, working on his bday. #returnoninfluencePeter W. Knox
An audience used to be a group of people who were passive. Now I am speaking to an audience of audiences. @markwschaefer #BWENYAshley Zeckman
.@markwschaefer Says Klout is a Company that has the audacity to measure how influential we are #BWENYJosepf J Haslam
.@markwschaefer Mark saying how many passionate comments he got on his first Klout post, mainly outrage!!!! #BWENYJosepf J Haslam
.@markwschaefer Mark says Klout is the intersection of Personal Loathing and Business opportunity :) #BWENYJosepf J Haslam
.@markwschaefer Mark’s ideas on Klout went Viral from a NYTimes article #BWENYJosepf J Haslam
.@markwschaefer his experience with the Klout NY Times article got him thinking and studying about Social Media Influence #BWENYJosepf J Haslam
RT @Josepf @markwschaefer looks at the traditional model of Influence and then Social media and found out there were VAST differences #BWENYAshley Zeckman
.@markwschaefer IRL you can eventually figure out that a Pizza Delivery Man is an EMT and the supposed DR is a Dentist — however… #BWENYJosepf J Haslam
.@markwschaefer (cont) in Social Media it is more difficult to discern who really is influential and things like Klout do count! #BWENYJosepf J Haslam
.@markwschaefer There is a 7th weapon of Influence on the Web: Content!!!! Content that circulates through the Internet #BWENYJosepf J Haslam
"Content that moves is power." -@markwschaefer #BWENYAshley Zeckman
.@markwschaefer cites "Robert" a Jersey boy who went to Silicon Valley; he discovered blogging; became an Influencer (cont) #BWENYJosepf J Haslam
.@markwschaefer the "Robert" who became an influencer did so because he created Content @RobertScoble a "Citizen Influencer" #BWENYJosepf J Haslam
Anyone has the opportunity to create influence and power through their content @markwschaefer #BWENYAshley Zeckman
.@markwschaefer the Big Idea is Content that circulates through the Internet is a new source of Power & Influence #BWENYJosepf J Haslam
.@markwschaefer cites a local TN mom "Niche" who’s Blog got her a World Vision Organization sponsorship #BWENYJosepf J Haslam
.@markwschaefer How does it get even more exciting? Get Pee Wee Herman to Tweet you (inside joke) #BWENYJosepf J Haslam
My most popular blog went viral because @peeweeherman RT it – crashed my servers! @markwschaefer #BWENYAshley Zeckman
@markwschaefer makes a good point. Influence online is only derived if the content moves. #bwenyNate Riggs
Key considerations of influence: Do you make content move? Can you influence the influencers? @markwschaefer #bwenyLee Odden
.@markwschaefer Content that circulates IS a legitimate source of power THAT can be measured and therefore Influence can be #BWENYJosepf J Haslam
.@markwschaefer The Social Scoring platforms can measure ARE you someone who gets content circulated and therefore influential #BWENYJosepf J Haslam
.@markwschaefer 1) Does the Content Move? 2) What do you talk about? 3) Who responds to you? Key Influencer elements #BWENYJosepf J Haslam
RT @Josepf: .@markwschaefer Influence has been democratized by Social Media measuring platforms #BWENYJason Konopinski
.@markwschaefer Can now find Influencers easier and less expensively because of Social Media Measurement tools #BWENYJosepf J Haslam
Hi @mayhemstudios. @markwschaefer is talking you up at #bweny : )Nate Riggs
Hey @mayhemstudios I hear you are the new face of marketing – says @markwschaefer at #bweny :)Lee Odden
.@markwschaefer HAHA the new face of marketing is @mayhemstudios Go Calvin! :) #BWENYJosepf J Haslam
RT @Josepf: .@markwschaefer I agree with Mark, @mayhemstudios is a sincerely helpful guy (who has nice Tee Shirts) #BWENYCathy Larkin PR
.@markwschaefer I agree with Mark, @mayhemstudios is a sincerely helpful guy (who has nice Tee Shirts) #BWENYJosepf J Haslam
Hello @Blogworld peeps! @markwschaefer making me look good again :) @nateriggs @leeodden @Josepf @connectyou @SJGuernsey @cr8tivejen #BWENYCalvin Lee
#Bweny @markwschaefer our traditional ways of marketing are giving way to new media via true human influencers. http://www.tout.com/m/7ecvlnMila Araujo
RT @Josepf: .@markwschaefer For every influencer program when they give a gift it create 30 pieces of Content! #BWENYsue_DesigEditor
"Whenever you run an influencer outreach program, it better not be sucky!" @markwschaefer #BWENYLarry Castle
.@markwschaefer cites Falling Skies Klout case study, using little gifts to reward followers/influencers #BWENYJosepf J Haslam
.@markwschaefer Falling Skies created a community online, people "Found" each other, had fun, kept generating more Buzz #BWENYJosepf J Haslam
.@markwschaefer In the History of TV the Buzz always went one way, Peak week one and then down; Falling Skies Obliterated this! #BWENYJosepf J Haslam
#BWENY @markwschaefer this is a new era, it’s about the citizen influencer, brands touch these people now. #… http://www.tout.com/m/9w4n09Mila Araujo
.@markwschaefer Is this creating though, a Social media Caste system? Mark thinks Calvin scoring Jay-Z tickets could be an example #BWENYJosepf J Haslam
Dog is going incog-cheeto @markwschaefer #bweny http://instagr.am/p/LlDD6rmw8m/Ashley Zeckman
Every successful social media initiative has 2 strategies: content & networking – @markwschaefer #BWENYAshley Zeckman
.@markwschaefer You have to actively and systematically include people in your Tribe who might want to share your Content #BWENYJosepf J Haslam
RT @Josepf @markwschaefer after building Tribe, next step is Content! RITE: Relevant, Interesting, Timely, Entertaining #BWENY #SMMMichelle
Love this! RT @leeodden: Are you creating RITE Content? Relevant, Interesting, Timely, Entertaining @markwschaefer #bwenyBonnie Upright, APR
Having a problem getting shared? Create something original – share your own voice @markwschaefer #BWENYAshley Zeckman
This is NOT the formula to increase your Klout score. @markwschaefer #BWENY http://pic.twitter.com/vmIBUXhQLarry Castle
THIS is the formula to increase your Klout score. @markwschaefer #BWENY http://pic.twitter.com/hWpzYvmaLarry Castle
The social world is not B2B or B2C it’s P2P (person 2 person) – @markwschaefer#BWENYAshley Zeckman
Connect with people who care about you, create good work, be authentically helpful. @markwschaefer #BWENYAshley Zeckman
RT @Josepf: .@markwschaefer Connect with People who care about you, Be authentic, be helpful! (the secret to success for Influence) #BWENYGigi Peterkin
.@markwschaefer Connect with People who care about you, Be authentic, be helpful! (the secret to success for Influence) #BWENYJosepf J Haslam
This is your time for Return on Influence! @markwschaefer #BWENYAshley Zeckman
.@markwschaefer cites Molly who was frustrated with her Bank, started a petition, in 3 weeks Bank of America reversed their Policy #BWENYJosepf J Haslam
RT @Milaspage: citizen influencers, every person has the possibility to drive change. #bweny @markwschaefer http://www.tout.com/m/1x6s9r #BWENYJosepf J Haslam
.@markwschaefer Scarcity is MORE valuable than ever now, the people with True Authority will win in the Long-Term #BWENYJosepf J Haslam
.@markwschaefer explains that WE are not Klout’s customers at #BWENY http://www.tout.com/m/894qswJosepf J Haslam
I think I need to buy @markwschaefer’s book #returnoninfluence. Thanks for the great advice! #BWENYLarry Castle
@markwschaefer’s influence session was interesting at #BWENY. Always the the polarization around on this debateNate Riggs
@nateriggs @markwschaefer Would have liked to be in that session. Alas, no Social Business tract for me. Sigh. #bwenyJason Konopinski
RT @Josepf: RT @azeckman: This is your time for Return on Influence! @markwschaefer #BWENYEmiel van den Boomen
@markwschaefer bought your book on social ROI, looking forward to cracking it open! #bwenyJason Eng
.@markwschaefer on Influence & Klout, think @samfiorella needs to take another look #BWENY #usguys http://www.tout.com/m/bxyrn2Josepf J Haslam
#bweny @markwschaefer #influence http://instagr.am/p/LlLTNlRyFc/Mila Araujo
Live Blog Now Up! Create a Stronger Return on Influence with @markwschaefer #BWENY http://tprk.us/JQh3tLAshley Zeckman
RT @leeodden: Yet another great liveblog from @azeckman at #bweny Get a better ROI: Return on Influence @markwschaefer http://vsb.li/R6dJ7kandreacook
Thanx! RT @markwschaefer A loyal blog reader from Israel @gilr stopped by to get his book signed today http://ow.ly/i/GfUN #bwenyGil Reich
.@markwschaefer on Influence & Klout, think @samfiorella needs to take another look #BWENY #usguys http://www.tout.com/m/bxyrn2Michael Downing